Backed by Brookfield Asset Management, we are a fully-integrated lifestyle development management studio with a £670,000,000+ pipeline / portfolio in the United Kingdom, Dublin, France, Germany and the Netherlands.

We create projects and brands that are uniquely designed to meet the needs of today’s changing demographic.  SPG and what we do is borne of the belief that in the current age of technology and the optionality it provides, unless a product takes radical measures to meet the needs of its clientele, it is likely to be commoditised.

Comprised of an in-house multi-disciplinary skill set, creative culture and a commitment to the unorthodox, we aim to redefine hospitality by pushing its boundaries.  Although we deliver spaces that are comprised of hotels, serviced apartments, aparthotels and retail, our aim is to integrate the best of each of these segments to create destinations that foster rest and recovery within its private settings and meaningful connection / interaction within its public spaces.

We employ value-add and opportunistic strategies to generate above average risk-adjusted returns within European / UK urban city centres. Our expertise comprises greenfield / brownfield construction, office conversions and the repositioning of existing hotels / aparthotels.

As an owner / operator / brand creator, we are always hunting for the following opportunities:

  • Development
  • Joint Ventures
  • Leases
  • Forward Commitments
  • Management Agreements